Major Business Analytics and Digital Marketing (Mons) [30.0]

You can find the major's brochure here.


 
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Mandatory Optional
Course not taught in 2020-2021 Periodic course not taught in 2020-2021
Periodic course taught in 2020-2021 Activity with prerequisites
Click on the course title to see detailed informations (objectives, teaching methods, evaluation...)
Annual unit
  1 2
Mandatory Content:
Mandatory Term 1
Mandatory MLSMM2152 Nouvelles technologies et pratiques émergentes   Bart Jourquin
30h  5 credits q1 x  
Mandatory MLSMM2151 Data Mining   Abdessamad Ait El Cadi (compensates Nadine Meskens)
, 		30h  5 credits q1 x  
Mandatory MLSMM2153 Web Mining   Pascal Francq
, Marco Saerens (compensates François Fouss)
30h  5 credits q1 x  
Mandatory Term 2
Mandatory MLSMM2134 E-comportement du consommateur   Karine Charry
30h  5 credits q2 x  
Mandatory MLSMM2135 Méthodes et modèles en marketing   Caroline Ducarroz
, Nadia Sinigaglia
30h  5 credits q2 x  
Mandatory MLSMM2136 Tendances en Digital Marketing   Ingrid Poncin
30h  5 credits q2 x