Major Marketing Strategy for Connected Brands (LLN) [30.0]

You can find the major's brochure here.


 
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Mandatory Optional
Course not taught in 2020-2021 Periodic course not taught in 2020-2021
Periodic course taught in 2020-2021 Activity with prerequisites
Click on the course title to see detailed informations (objectives, teaching methods, evaluation...)
Annual unit
  1 2
Mandatory Content:
Mandatory Term 1
Mandatory LLSMS2000 Marketing Research   Gordy Pleyers
30h  5 credits q1 x  
Mandatory LLSMS2002 International Marketing   Thierry Jupsin
30h  5 credits q1 x  
Mandatory LLSMS2007 New Business Models and E-commerce   Paul Belleflamme
30h  5 credits q1 x  
Mandatory Term 2
Mandatory LLSMS2003 Brand Management (in English)   Isabelle Schuiling
30h  5 credits q2 x  
Mandatory LLSMS2004 Big Data/Data Mining Applied to Marketing   Ludovic Chevalier
30h  5 credits q2 x  
Mandatory LLSMS2006 On-line and Off-line Communication Strategies   Doriane Magnus (compensates Nicolas Kervyn De Meerendré)
, Gordy Pleyers
, Ingrid Poncin (compensates Nicolas Kervyn De Meerendré)
30h  5 credits q2 x