Option Consumer Insights (LLN) [15.0]

This option is not available to students who have followed the Major in « Marketing Strategy for Connected Brands»


 
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Mandatory Optional
Course not taught in 2020-2021 Periodic course not taught in 2020-2021
Periodic course taught in 2020-2021 Activity with prerequisites
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Annual unit
  1 2
Mandatory Content:
Mandatory LLSMS2001 Consumer Behavior   Nicolas Kervyn De Meerendré
30h  5 credits q1   x
Mandatory LLSMS2021 Managing Brand Equity   Thierry Jupsin (compensates Valérie Swaen)
, 		30h  5 credits q1   x
Mandatory LLSMS2024 Marketing Studies   Gordy Pleyers
30h  5 credits q1   x