Option Marketing Strategy for Connected Brands (LLN) [15.0]

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Mandatory Optional
Course not taught in 2020-2021 Periodic course not taught in 2020-2021
Periodic course taught in 2020-2021 Activity with prerequisites
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Annual unit
  1 2
Mandatory Content:
Mandatory LLSMS2000 Marketing Research   Gordy Pleyers
30h  5 credits q1   x
Mandatory LLSMS2002 International Marketing   Thierry Jupsin
30h  5 credits q1   x
Mandatory LLSMS2007 New Business Models and E-commerce   Paul Belleflamme
30h  5 credits q1   x