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> Légende 
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Mandatory |
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Optional |
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Course not taught in 2020-2021 |
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Periodic course not taught in 2020-2021 |
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Periodic course taught in 2020-2021 |
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Activity with prerequisites |
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Click on the course title to see detailed informations (objectives, teaching methods, evaluation...)
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> Legend 
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| Annual unit |
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1 |
2 |
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Content:
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Term 1
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LLSMS2001
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Consumer Behavior
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Nicolas Kervyn De Meerendré
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30h |
5
credits
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q1
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x |
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LLSMS2021
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Managing Brand Equity
|
Thierry Jupsin
(compensates Valérie Swaen)
,
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30h |
5
credits
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q1
|
x |
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LLSMS2024
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Marketing Studies
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Gordy Pleyers
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30h |
5
credits
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q1
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x |
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Term 2
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LLSMS2022
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Customer Relationship Management(CRM)
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Pierre-Yves Boucau
(compensates Nicolas Kervyn De Meerendré)
,
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30h |
5
credits
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q2
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x |
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LLSMS2023
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Ethical and Sustainable Consumption
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Coline Ruwet
(compensates Valérie Swaen)
,
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30h |
5
credits
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q2
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x |
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LLSMS2005
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Neuromarketing, virtual reality and experimental approach
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Gordy Pleyers
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30h |
5
credits
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q2
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x |
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