Major Consumer Insights (LLN) [30.0]

You can find the major's brochure here.


 
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Mandatory Optional
Course not taught in 2020-2021 Periodic course not taught in 2020-2021
Periodic course taught in 2020-2021 Activity with prerequisites
Click on the course title to see detailed informations (objectives, teaching methods, evaluation...)
Annual unit
  1 2
Mandatory Content:
Mandatory Term 1
Mandatory LLSMS2001 Consumer Behavior   Nicolas Kervyn De Meerendré
30h  5 credits q1 x  
Mandatory LLSMS2021 Managing Brand Equity   Thierry Jupsin (compensates Valérie Swaen)
, 		30h  5 credits q1 x  
Mandatory LLSMS2024 Marketing Studies   Gordy Pleyers
30h  5 credits q1 x  
Mandatory Term 2
Mandatory LLSMS2022 Customer Relationship Management(CRM)   Pierre-Yves Boucau (compensates Nicolas Kervyn De Meerendré)
, 		30h  5 credits q2 x  
Mandatory LLSMS2023 Ethical and Sustainable Consumption   Coline Ruwet (compensates Valérie Swaen)
, 		30h  5 credits q2 x  
Mandatory LLSMS2005 Neuromarketing, virtual reality and experimental approach   Gordy Pleyers
30h  5 credits q2 x