1. UCL Home
  2. Study programme
  3. Study programme 2018-2019
  4. Per faculty
  5. Louvain School of Management
  6. Master [120] in Management

Major Consumer Insights (LLN) [30.0]

gest2m  2018-2019  Louvain-la-Neuve

 
> Legend
Annual block
  1 2
Mandatory Term 1
Mandatory LLSMS2001 Consumer behaviour (in French)   Nicolas Kervyn de Meerendré
30h  5 credits 1q x  
Mandatory LLSMS2021 Managing Brand Equity   Thierry Jupsin
, Valérie Swaen
30h  5 credits 1q x  
Mandatory LLSMS2024 Analyzing, predicting and optimizing consumers's reactions (in French)   Gordy Pleyers
30h  5 credits 1q x  
 
Mandatory Term 2
Mandatory LLSMS2022 Customer Relationship Management(CRM)   Nicolas Kervyn de Meerendré
30h  5 credits 2q x  
Mandatory LLSMS2023 Ethical and Sustainable Consumption   Coline Ruwet
, Valérie Swaen
30h  5 credits 2q x  
Mandatory LLSMS2005 Surveying consumers to drive successful marketing (in French)   Gordy Pleyers
30h  5 credits 2q x