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  6. Master [120] in Management

Major Consumer Insights (LLN) [30.0]

gesm2m  2018-2019  Mons

 
> Legend
Annual block
  1 2
Mandatory Term 1
Mandatory LLSMS2001 Consumer behaviour (in French)   Nicolas Kervyn de Meerendré
30h  5 credits 1q x  
Mandatory LLSMS2021 Managing Brand Equity   Thierry Jupsin
, Valérie Swaen
30h  5 credits 1q x  
Mandatory LLSMS2024 Analyzing, predicting and optimizing consumers's reactions (in French)   Gordy Pleyers
30h  5 credits 1q x  
 
Mandatory Term 2
Mandatory LLSMS2022 Customer Relationship Management(CRM)   Nicolas Kervyn de Meerendré
30h  5 credits 2q x  
Mandatory LLSMS2023 Ethical and Sustainable Consumption   Coline Ruwet
, Valérie Swaen
30h  5 credits 2q x  
Mandatory LLSMS2005 Surveying consumers to drive successful marketing (in French)   Gordy Pleyers
30h  5 credits 2q x