Aims
The objective is to initiate the students to the launch of a new product or service. It allies theory and practice
![](../../images/fsa/ligne.gif)
Main themes
Description of product / service
Definition of its utility
Technical description
Market study
Questionnaire
Sampling
Results exploitation
Launching strategy
Competitive analysis
Market strategy
Value chain organization
Financial analysis
Costs estimation
Feasibility
![](../../images/fsa/ligne.gif)
Content and teaching methods
none
![](../../images/fsa/ligne.gif)
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
4. Method
The method will ally theory presentations and active class participation. Students will have to build a prototype of 10 pieces / components maximum (unit cost 25 euros max).
5. Evaluation
- Class participation
- 20-25 pages final report.
![](../../images/fsa/ligne.gif)
|