Aims

The objective is to initiate the students to the launch of a new product or service. It allies theory and practice

Main themes

Description of product / service
Definition of its utility
Technical description

Market study
Questionnaire
Sampling
Results exploitation

Launching strategy
Competitive analysis
Market strategy
Value chain organization

Financial analysis
Costs estimation
Feasibility

Content and teaching methods

none

Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)

4. Method
The method will ally theory presentations and active class participation. Students will have to build a prototype of 10 pieces / components maximum (unit cost 25 euros max).

5. Evaluation
- Class participation
- 20-25 pages final report.