 Aims
To allow students to understand the tasks, role and functions of general managers of CEOs from a strategic point of view
Main themes
As a top management function, business policy offers a comprehensive framework for the organization in a global economic and social prospect. It integrates management functions in a cohesive frame and enables an organization to reach its long run success through the development of a sound strategic capacity. Interdependence of the strategic, cultural and structural dimensions of the business policy. Specific topics offer opportunities to reflect on the top management function through the means of recent concepts, methods and tools in the field of business policy.
Programmes in which this activity is taught
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ECGE3DS/IO
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Diplôme d'études spécialisées en économie et gestion (Master in business administration) (Management of Innovative Organizations)
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MULT2MS
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Master en communication multilingue, à finalité spécialisée en langues des affaires
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Other credits in programs
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ECAP22
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Deuxième licence en sciences de gestion
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(5 credits)
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Mandatory
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MULT21MS
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Première année de master en communication multilingue, à finalité spécialisée en langues des affaires
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(5 credits)
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MULT22MS
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Deuxième année de master en communication multilingue, à finalité spécialisée en langues des affaires
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(5 credits)
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MULT2MS
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Master en communication multilingue, à finalité spécialisée en langues des affaires
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(5 credits)
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