Aims

To design, produce and evaluate media-based resources and messages for educational purposes (i.e. awareness raising, prevention, clarification and education).

Main themes

To complete students' training in educational communication, by inviting them to apply theoretical and methodological information in training in the mediation of knowledge.
To give students the skills to design an education document in professional conditions
through the application of a systematic method.
To situate the input of a communications expert in the design, management and evaluation
of an educational message or and relationships with the other professionals involved in the project.
To enable students to experience a concrete intervention in an institution (e.g. an
enterprise, an association or an administration) as communications specialists.

Content and teaching methods

Content
Methodology of the design and production of a hard copy, audio visual or multi media
Educational document:
making contact;
analysing and defining the problem;
identifying the problems' communications components;
the document's specifications;
choosing educational strategies and studying the variables concerned;
outlining and building the model;
producing it;
carrying out tests, and evaluating the effects.
Methodology
Structured lessons and exercises in applying previously learned materials, and supervised group work: design and production of a resource or document backing up an institution's educational aims.

Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)

Assessment will focus mainly on how coherent the process of the document's design is.
Four criteria will be applied: the quality of the finished product, the application of
theories relating to educational messages and resources, the quality of project management, and a personal review of skills acquired. Work on designing experimental research may be extended in a report. Follow up on the work extends throughout the year. Use of IT and audio visual equipment. Plenary sessions require a room equipped for audio visual and IT projection.

Programmes in which this activity is taught

Other credits in programs