 Main themes
The course aims to study the programming policies of radio television chains, the
Sociological structures of the listeners/viewers, and interactions between these people and the programmes made for them.
Content and teaching methods
Content
Critical study of the programming policies of Belgian and foreign, public and private,
radio-television organisations, and of the models that derive from them.
Analysis of the various factors that influence programming strategies
Evaluation of audience measurement systems, and of different kinds of interaction
between listeners/viewers and broadcasting bodies.
Sociological analysis of listeners/viewers.
Study and evaluation of the social impact that various kinds of radio/television
programme have on listeners/viewers.
Methodology
Illustrated lectures.
Programmes in which this activity is taught
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COMU2M1
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Master en information et communication
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Other credits in programs
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COMU21/AM
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Première licence en information et communication (Analyse des médias)
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(3 credits)
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COMU21/J
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Première licence en information et communication (Journalisme)
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(3 credits)
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COMU22/AM
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Deuxième licence en information et communication (Analyse des médias)
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COMU22/J
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Deuxième licence en information et communication (Journalisme)
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COMU22/RP
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Deuxième licence en information et communication (Relations publiques et communication d'organisation)
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COMU2M1/AM
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Master en information et communication (option analyse des médias et théories de la communication)
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(3 credits)
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COMU2M1/J
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Master en information et communication (option journalisme)
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(3 credits)
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