 Main themes
Formulation of the product-market strategy, particularly through an analysis of market needs.
Creative marketing decisions responding to the problems presented.
Content and teaching methods
Content
Needs analysis.
Analysis of perception.
Analysis of learning to consume.
Methodology
Sessions will be divided into:
- a deepening of the subject through discussions raised by students;
- the preparation and correction of cases solved by students.
Case studies.
Other credits in programs
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ECAP22
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Deuxième licence en sciences de gestion
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(3.5 credits)
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IAG22M
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Deuxième année de maîtrise en sciences de gestion (orientation "méthodes quantitatives de gestion")
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INGE23/I
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Troisième Ingénieur de gestion (Internationale)
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