Major Marketing Strategy for Connected Brands (LLN) [30.0]

gest2m  2019-2020  Louvain-la-Neuve

 
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Annual block
  1 2

Mandatory Contenu:
Mandatory Term 1
Mandatory LLSMS2000 Marketing Research   Nadia Steils
30h  5 credits 1q x  
Mandatory LLSMS2002 International Marketing   Thierry Jupsin
30h  5 credits 1q x  
Mandatory LLSMS2007 New Business Models and E-commerce   Olivier de Broqueville
30h  5 credits 1q x  
Mandatory Term 2
Mandatory LLSMS2003 Brand Management (in English)   Isabelle Schuiling
30h  5 credits 2q x  
Mandatory LLSMS2004 Big Data/Data Mining Applied to Marketing   Ludovic Chevalier
30h  5 credits 2q x  
Mandatory LLSMS2006 On-line and Off-line Communication Strategies   Karine Charry
, Christine Jean (compensates Karine Charry)
, Nicolas Kervyn de Meerendré (compensates Karine Charry)
30h  5 credits 2q x