Internal communication and communication of change

Enseignants

Catellani Andrea; Werbrouck Katja (supplée Catellani Andrea);

Langue
d'enseignement

Anglais

Contenu

• Role, history, trends of Internal Communication
• Internal Communication Types, Contents & Channels
• Internal Communication target populations
• Employee experience and engagement
• Change Management & Change Communication
• Internal communication Measurements, Organization & Planning
• Ethics & normative aspects

Méthodes d'enseignement

All courses are supported by written material. At least 50% of the course is interactive and learned through exercises. When relevant, internal communication professionals are invited to illustrate cases. Different communication formats are used.
AfrikaansAlbanianAmharicArabicArmenianAzerbaijaniBasqueBelarusianBengaliBosnianBulgarianCatalanCebuanoChichewaChinese (Simplified)Chinese (Traditional)CorsicanCroatianCzechDanishDutchEnglishEsperantoEstonianFilipinoFinnishFrenchFrisianGalicianGeorgianGermanGreekGujaratiHaitian CreoleHausaHawaiianHebrewHindiHmongHungarianIcelandicIgboIndonesianIrishItalianJapaneseJavaneseKannadaKazakhKhmerKoreanKurdishKyrgyzLaoLatinLatvianLithuanianLuxembourgishMacedonianMalagasyMalayMalayalamMalteseMaoriMarathiMongolianMyanmar (Burmese)NepaliNorwegianPashtoPersianPolishPortuguesePunjabiRomanianRussianSamoanScots GaelicSerbianSesothoShonaSindhiSinhalaSlovakSlovenianSomaliSpanishSundaneseSwahiliSwedishTajikTamilTeluguThaiTurkishUkrainianUrduUzbekVietnameseWelshXhosaYiddishYorubaZulu AfrikaansAlbanianAmharicArabicArmenianAzerbaijaniBasqueBelarusianBengaliBosnianBulgarianCatalanCebuanoChichewaChinese (Simplified)Chinese (Traditional)CorsicanCroatianCzechDanishDutchEnglishEsperantoEstonianFilipinoFinnishFrenchFrisianGalicianGeorgianGermanGreekGujaratiHaitian CreoleHausaHawaiianHebrewHindiHmongHungarianIcelandicIgboIndonesianIrishItalianJapaneseJavaneseKannadaKazakhKhmerKoreanKurdishKyrgyzLaoLatinLatvianLithuanianLuxembourgishMacedonianMalagasyMalayMalayalamMalteseMaoriMarathiMongolianMyanmar (Burmese)NepaliNorwegianPashtoPersianPolishPortuguesePunjabiRomanianRussianSamoanScots GaelicSerbianSesothoShonaSindhiSinhalaSlovakSlovenianSomaliSpanishSundaneseSwahiliSwedishTajikTamilTeluguThaiTurkishUkrainianUrduUzbekVietnameseWelshXhosaYiddishYorubaZulu

Modes d'évaluation
des acquis des étudiants

The evaluation of the Internal Communication & Communication of Change course will happen in two parts. Students will be asked to participate in a working group on a specific theme and will present their work in a plenary session (mandatory). There will also be a written exam on the complete content of the course.  DISTRIBUTION OF POINTS

• Working group: 8/20 (quality of interview, quality of the recommendation, quality of presentation, quality of the executive summary & tactical Internal Communication plan). Participating in the working group is compulsory. If a student has not participated in the working group, (s)he will have a grade of absence for the first session.
• Written exam: 12/20.

SECOND EXAM SESSION
Students having a second session will have an individual written exam with open questions on all the topics covered during the course (12/20). Points will be awarded based on the intrinsic quality of the response and the clarity of the answer. The initial rating of the working group will be maintained if it is at least 4/8; otherwise, the student must present a complementary work to be fixed with the teacher (8/20).

Faculté ou entité
en charge

COMU