Internal communication and communication of change

lcomu2610  2019-2020  Louvain-la-Neuve

Internal communication and communication of change
Note from June 29, 2020
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
5 credits
30.0 h
Catellani Andrea; Werbrouck Katja (compensates Catellani Andrea);
Main themes
This course shows the main issues of internal communication, using a series of analytical categories provided by the communication and information sciences. It presents the relations between internal communication, culture and identity of organizations. It also presents the relationship between internal communication and human resource management (HRM), and the contribution of internal communication to change management.

At the end of this learning unit, the student is able to :

1. Master in a reflexive and critical way a series of elements that relate to the internal communication of the organizations :
  • distinguishing phenomena and practices of internal communication ;
  • identify the main tools and techniques of internal communication and understand their logic ;
  • distinguish the different methods of analysis of internal communication ;
  • develop a communication strategy for change ;
  • understand the relationship between internal communication and human resources management (HRM) ;
  • grasp certain normative aspects and the ethical dimension related to internal communication, in a context of multiculturalism.

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
  • Role, history, trends of Internal Communication
  • Internal Communication Types, Contents & Channels
  • Internal Communication target populations
  • Employee experience and engagement
  • Change Management & Change Communication
  • Internal communication Measurements, Organization & Planning
  • Ethics & normative aspects
Teaching methods
All courses are supported by written material. At least 50% of the course is interactive and learned through exercises. When relevant, internal communication professionals are invited to illustrate cases. Different communication formats are used.
Evaluation methods
The evaluation of the Internal Communication & Communication of Change course will happen in two parts. Students will be asked to participate in a working group on a specific theme and will present their work in a plenary session (mandatory). There will also be a written exam on the complete content of the course.  DISTRIBUTION OF POINTS
  • Working group: 8/20 (quality of interview, quality of the recommendation, quality of presentation, quality of the executive summary & tactical Internal Communication plan). Participating in the working group is compulsory. If a student has not participated in the working group, (s)he will have a grade of absence for the first session.
  • Written exam: 12/20.
Students having a second session will have an individual written exam with open questions on all the topics covered during the course (12/20). Points will be awarded based on the intrinsic quality of the response and the clarity of the answer. The initial rating of the working group will be maintained if it is at least 4/8; otherwise, the student must present a complementary work to be fixed with the teacher (8/20).
Faculty or entity

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Master [120] in Human Resources Management

Master [120] in Communication

Master [120] in Multilingual Communication

Master [120] in Communication

Master [120] in Journalism

Master [60] in Information and Communication