5.0 credits
30.0 h
2q
Teacher(s)
Alsteens Olivier ;
Moisse Jacques ;
Roginsky Sandrine ;
Language
Français
Evaluation methods
: group work (continuous control) and individual final exam
Content
- Definition and history of public communication,
- Supra-national public communication: European Union, international organisms (UN, WTO, OCDE, ...),
- Public communication of the State and national institutions,
- Communication of territorial entities (regions, cities),
- Objectives, issues and constraints of public communication,
- Study case. Witness of a professional,
- Messages, forms and tools of public communication.
Bibliography
bibliography, Webography, presentation of communication campaigns produced by public organisms.
Faculty or entity<
Programmes / formations proposant cette unité d'enseignement (UE)
Program title
Sigle
Credits
Prerequisites
Aims
Master [120] in Communication
Master [120] in Information and Communication
Master [120] in Journalism
Master [120] in Communication
Master [120] in Public Administration
Master [60] in Information and Communication