Aims
- to familiarise the students with the various theoretical trends bearing on the attitudinal change and the social influence
Main themes
- The concept of attitude : definition aspects and behaviour prediction
- attitudinal change: cognitive line: persuasion; affective line : conditioning to familiarity; behavioural line: technics of manipulation
- social norms and roles: forming of norm; roles and status
- conformity and obedience: normative and informational dependencies; power and obedience
- resistance and innovation: rebellion; group polarisation; minority influence
- weight of the group memberships in the situations of attitudinal change
Content and teaching methods
- to familiarise the students with the various theoretical trends bearing on the attitudinal change and the social influence
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
Reading portfolio
Other credits in programs
COMU22/RP
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Deuxième licence en information et communication (Relations publiques et communication d'organisation)
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(3 credits)
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