Aims
- to familiarise the students with the various theoretical trends bearing on the attitudinal change and the social influence
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Main themes
- The concept of attitude : definition aspects and behaviour prediction
- attitudinal change: cognitive line: persuasion; affective line : conditioning to familiarity; behavioural line: technics of manipulation
- social norms and roles: forming of norm; roles and status
- conformity and obedience: normative and informational dependencies; power and obedience
- resistance and innovation: rebellion; group polarisation; minority influence
- weight of the group memberships in the situations of attitudinal change
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Content and teaching methods
- to familiarise the students with the various theoretical trends bearing on the attitudinal change and the social influence
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Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
Reading portfolio
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Other credits in programs
COMU22/RP
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Deuxième licence en information et communication (Relations publiques et communication d'organisation)
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(3 credits)
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