Main themes

- Provide the students with the capacity of analyzing the evolving international political, economic,
social and technological environment in order to improve business decision making for a national,
international firm or governmental organizations.

- Overview of the specific operational characteristics of the international dimensions of a firm.

Content and teaching methods

CONTENTS
ANALYSIS OF THE INTERNATIONAL ENVIRONMENT
International Trade Theory and Practice
International Financial Systems and Environment
International Economic and Political Systems
International Cultural and Social Environment
INTERNATIONAL BUSINESS MANAGEMENT
The International Expansion Path
Researching the Markets
Developing a Marketing Strategy
Penetrating International
Financial Dimensions of an International Company
Organizing the International Dimensions of a Company
Managing Human Ressources Internationally
Administrating Exports
METHODOLOGY
The teaching methodology to be used in the course is a combination of traditional and active teaching methods (lectures, work in groups, presentation of experiences). The theory will be provided mainly through the hand outs and he required readings. The lectures will complement the readings. They will also be an opportunity for answering questions related to the readings.
The pratical side of internatioanl business is given through cases and, on two occasions, exchange of experiences and a small research.
Company representatives will share their experiences related to specific topics.

Other credits in programs