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  6. Master [120] in Management

Major Consumer Insights (LLN) [30.0]

gesm2m  2019-2020  Mons

 
> Legend
Annual block
  1 2
Mandatory Contenu:
Mandatory Term 1
Mandatory LLSMS2001 Consumer Behavior   Nicolas Kervyn de Meerendré
30h  5 credits 1q x  
Mandatory LLSMS2021 Managing Brand Equity   Thierry Jupsin (compensates Valérie Swaen)
, Valérie Swaen
30h  5 credits 1q x  
Mandatory LLSMS2024 Marketing Studies   Gordy Pleyers
30h  5 credits 1q x  
Mandatory Term 2
Mandatory LLSMS2022 Customer Relationship Management(CRM)   Nicolas Kervyn de Meerendré
30h  5 credits 2q x  
Mandatory LLSMS2023 Ethical and Sustainable Consumption   Coline Ruwet (compensates Valérie Swaen)
, Valérie Swaen
30h  5 credits 2q x  
Mandatory LLSMS2005 Neuromarketing, virtual reality and experimental approach   Gordy Pleyers
30h  5 credits 2q x