The training offered in the Master 60 in Information and Communication course fits a profile specifically sought after on the employment market. As well as meeting the expectations of Information and Communication specialists, it satisfies a market need for graduates from other disciplines trained in information and communication. The aim of this programme is therefore to introduce students to the theories and methods of information and communication sciences. It is designed to enable them to master the techniques specific to the course, while drawing on their existing knowledge.
These objectives are pursued by means of six options: "Media Analysis", "Socio-educational Communication", "Public Relations and Organisational Communication", "Louvain School of Journalism", "Multimedia" and "Cultural Communication".

Master 60 in Communication graduates who have no previous Master’s degree will be able to:

• Analyse and evaluate communication goals and processes in various social, political and cultural contexts in order to establish their effectiveness and chart the social, political and cultural issues they reveal and produce.
• Express their ideas verbally, in writing and via multimedia methods in a coherent and convincing manner while observing the ethical values attached to their profession.
• Tailor their message to different target audiences.
• Summarise and review the information required for the written communication of a research project.
• Plan and execute an independent research project.
• Select and implement the methodological and interpretative procedures required to complete a research project.
• Draw up a research paper.
• Demonstrate a basic level of professional skills in the field of the option chosen. This means that:

Students pursuing the “Media Analysis” option will be able to:

• Demonstrate the ability to analyse the media and complex information & communication processes from an interdisciplinary perspective.
• Recognise the need and acquire the theoretical and methodological resources to analyse communication and its impact today.

Students pursuing the “Socio-educational Communication” option will be able to:

• As employees and co-workers, devise, manage and evaluate standard systems and documents for educational or information purposes with regard to various target sectors (awareness, prevention, promotion, training, teaching, education in and assimilation of knowledge about the media and related technologies, etc.):
  • identify communication solutions to an individual or social problem;
  • select an educational strategy;
  • devise a socio-educational message or mechanism;
  • work within a multidisciplinary professional team;
  • support the dissemination of information;
  • devise assessment criteria based on identifiable indicators;
  • determine the indicators or use existing indicators.
• Summarise the results and suggest improvements.
• Identify the sectors of activity and their educational methods.
• Understand the main socio-educational media systems.
• Gather information in a timely manner about existing knowledge and cultures in different social groups.
• Take part in the management of socio-educational institutions.
• Use the basic audio, written and visual technologies and the media network.
• Understand research reports and prepare themes likely to contribute to the development of educational practices.

Students pursuing the “Public Relations and Organisational Communication” option will be able to:

• Prepare an overall summary of organisational communication issues and understand the role and place of communication within global management.
• Display command of the main techniques: press relations, event communications, sponsoring, visual identity, business audiovisual.
• Manage the organisation’s presence on social networks: advertising, lobbying, etc.,
• Be able to call into question their own practices and have a permanent ethical vision of organisational communication.

Students pursuing the “Louvain School of Journalism” option will be able to:

• Display a command of the journalistic techniques and approaches in the printed press.
• Display a command of the socio-economic issues of information with regard to their organisational and management dimensions.
• Display a command of the critical culture of journalism in terms of its awareness of current affairs, history and sociology of journalism.
• Display a command of the theoretical and practical issues of the legal, ethical and deontological regulation of the media.
• Display a command of the analytical frameworks and knowledge required for an understanding of the socio-political issues of information.

Students pursuing the “Corporate and Institutional Communication” option will be able to:

• Demonstrate knowledge and understanding of:
  • internal and external communication theories;
  • analysis models for organisational communication networks and strategies;
  • the ethical and deontological issues of organisational communication.

Students pursuing the “Cultural Communication” option will be able to:

• Understand the characteristics of the unique cultural “enterprises” sector.
• Understand the characteristics of the communication used by the cultural sector.
• Understand the issues, particularly those linked to communication, in relation to the cultural sector, cultural “enterprises” and cultural “goals”.
• Compare their practices to other types of communication and situate them within different analytical traditions of cultural communication.
• Develop all the phases of a cultural communication project (concept, funding, cultural aspects, communication aspects, realisation, etc.).
• Analyse the sector, the businesses it comprises, the practices used, the cultural goals and output.

 Master 60 in Communication graduates who already have a Master’s degree will be able to:

• Analyse and evaluate communication goals and processes in various social, political and cultural contexts in order to establish their effectiveness and chart the social, political and cultural issues they reveal and produce.
• Express their ideas verbally, in writing and via multimedia methods in a coherent and convincing manner while observing the ethical values attached to their profession.
• Tailor their message to different target audiences.
• Act clearly, critically and creatively to manage a communication situation.
• Work effectively as part of a group or team, showing respect for their partners.
• Demonstrate a high level of professional expertise in the field of the chosen options. This means that:
• Students pursuing the “Media Analysis” option will be able to:
• Demonstrate the ability to analyse critically and in depth the media and information and communication processes in all their complexity from an interdisciplinary perspective.
• Recognise the need and acquire the theoretical and methodological resources to examine communication and its impact today in an analytical, pertinent and substantiated manner.

Students pursuing the “Socio-educational Communication” option will be able to:

• As employees and co-workers, devise, manage and evaluate standard systems and documents for educational or information purposes with regard to various target sectors (awareness, prevention, promotion, training, teaching, education in and assimilation of knowledge about the media and related technologies, etc.):
  • identify communication solutions to an individual or social problem;
  • select an educational strategy;
  • devise a socio-educational message or mechanism;
  • work within a multidisciplinary professional team;
  • support the dissemination of information;
  • devise assessment criteria based on identifiable indicators;
  • put existing indicators to good use.
• Summarise the results and suggest improvements.
• Identify the sectors of activity and their educational methods.
• Understand the main socio-educational media systems.
• Gather information in a timely manner about existing knowledge and cultures in different social groups.
• Take part in the management of socio-educational institutions.
• Use the basic audio, written and visual technologies and the media network.
• Understand research reports and prepare themes likely to contribute to the development of educational practices.

Students pursuing the “Public Relations and Organisational Communication” option will be able to:

• Prepare an overall summary of organisational communication issues and understand the role and place of communication within global management.
• Develop a global, internal or external communication strategy and formalise it in a communication plan.
• Display a command of the main techniques: press relations, event communications, sponsoring, visual identity, business audiovisual.
• Demonstrate their knowledge of marketing communication methods enabling them to make the connection between sales and reputation issues. Promotion, merchandising, direct marketing and e-marketing techniques will be covered.
• Manage the organisation’s social networking presence.
• Be able to question their own practices and have a permanent ethical vision of organisational communication.

Students pursuing the “Louvain School of Journalism” option will be able to:

• Master the journalistic techniques and strategies of each of the media, such as journalism integrated within a multimedia organisation.
• Master all aspects of the creation, organisation and production of journalistic works.
• Demonstrate a command of the techniques for the production and writing of short-term and long-term journalistic accounts.
• Display a command of the socio-economic issues of information with regard to organisational and management aspects.
• Display a command of the critical culture of journalism in terms of its awareness of current affairs, history and sociology of journalism.
• Display a command of the theoretical and practical issues of the legal, ethical and deontological regulation of the media.
• Display a command of the analytical frameworks and knowledge required for an understanding of the socio-political issues of information.

Students pursuing the “Corporate and Institutional Communication” option will be able to:

• Demonstrate knowledge and a solid understanding of internal and external communication practices and theories, analysis models for organisational communication networks and strategies and the ethical and deontological issues of organisational communication. Develop, implement and evaluate a comprehensive communication strategy:
  • Develop the content of the message.
  • Define the target groups.
  • Select and structure the channels.
  • Plan.
  • Budget.

Students pursuing the “Cultural Communication” option will be able to:

• Understand the characteristics of the unique cultural “enterprises” sector.
• Understand the characteristics of the communication used by the cultural sector.
• Understand the issues, particularly those linked to communication, in relation to the cultural sector, cultural “enterprises” and cultural “goals”.
• Compare their practices to other types of communication and situate them within different analytical traditions of cultural communication.
• Develop all phases of a cultural communication project (concept, funding, cultural aspects, communication aspects, realisation, etc.).
• Analyse the sector, the businesses it comprises, the practices used, the cultural goals and output.