The Master 120 in Communication and Information course trains Information and Communication specialists. Students enrolled on this course have previously mastered the disciplinary foundations and theories of communication. The Master 120 course is intended to enable them to specialise in one of the major professional fields through their choice of focus.
It offers:
- specialised training in one of the major fields of information and communication;
- a programme that combines the acquisition of the theory, analysis and practical learning of high-level professional techniques;
- an integrated approach based on individual or group projects and case studies;
- a multidisciplinary view of communication issues;
- the possibility of practising your skills in real-life conditions by means of a work placement;
- the opportunity to complete part of your course abroad.
On completion of this programme, regardless of the choice of focus, graduates will be able to:
- Analyse and evaluate communication goals and processes in various social, political and cultural contexts in order to establish their effectiveness and chart the social, political and cultural issues they reveal and produce.
- Demonstrate their understanding of important historical data and communication theories.
- Express their ideas verbally, in writing and via multimedia methods in a coherent and convincing manner while observing the ethical values attached to their profession.
- Tailor their message to different target audiences.
- Demonstrate level B2 of the “Common European Framework of Reference for Languages” in English and one other foreign language. Level B1 will be achieved for written expression.
- Summarise and review the information required for the written communication of a research project.
- Plan and execute an independent research project.
- Select and implement the methodological and interpretative procedures required to complete a research project.
- Draw up a research paper.
- Act clearly, critically and creatively to manage a communication situation.
- Work effectively as part of a group or team, showing respect for their partners.
In addition to these skills common to all Masters of Information and Communication, students must demonstrate a high level of professional skill in the field of the chosen focus.
On successful completion of this programme, each student is able to :
A. For students who pursued the Research option (LLN):
A1. Demonstrate the ability to conduct an in-depth analysis of the media as well as complex information and communication processes from an interdisciplinary perspective.
A2. Recognise the need and acquire the theoretical and methodological resources to examine communication and its impact today in an analytical, pertinent and substantiated manner.
A3. Build their profile as cross-functional and multi-skilled experts in communication able to understand the issues surrounding the contemporary media culture and with critical expertise in all areas of communication.
A4. Develop “communication generalist” skills from a critical and interdisciplinary perspective.
A5. Prepare themselves for specific career paths as communication and media analysis researchers.
A6. Demonstrate their cross-functional knowledge of the different professional communication sectors (journalism, socio-educational and cultural field, public relations and organisational communication, media analysis).
A7. Become skilled generalists specialising in media analysis and communication.
B. For students who pursued the “Socio-educational Communication” option (LLN):
B1. As project leaders, devise, manage and evaluate complex systems and documents for educational or information purposes with regard to various target sectors (awareness, prevention, promotion, training, teaching, education in and assimilation of knowledge about the media and related technologies, media education, etc.).
- Identify communication solutions to an individual problem or one of a complex social nature.
- Select an educational strategy.
- Devise a socio-educational message or mechanism.
- Supervise a multidisciplinary production group.
- Support the dissemination of information.
- Devise assessment criteria based on identifiable indicators.
- Determine the indicators or use existing indicators.
B2. Summarise the results and suggest improvements.
B3. Identify the sectors of activity and their educational methods.
B4. Identify the development of socio-educational media productions and systems and use this to create dynamic information literacy.
B5. Identify existing knowledge and cultures in different social groups in a timely manner.
B6. Take part in the management of socio-educational institutions.
B7. Train and educate co-workers and associates in the conception and educational assessment of the media.
B8. Use basic audio, written and visual technologies as well as the media network.
B9. Devise research projects to develop educational practices.
C. For students who pursued the “Public Relations and Organisational Communication” option (LLN):
C1. Prepare an overall summary of organisational communication issues and understand the role and place of communication within global management.
C2. Develop a global, internal or external communication strategy and formalise it in a communication plan.
C3. Display command of the main techniques: press relations, event communications, sponsoring, visual identity, business audiovisual.
C4. Demonstrate their knowledge of marketing communication methods enabling them to make the connection between sales and reputation issues. Promotion, merchandising, direct marketing and e-marketing techniques will be covered.
C5. Manage the organisation’s social networking presence.
C6. Demonstrate a high level of professional skill according to the choice of option: in press relations, internal communication, evaluation techniques of communication actions, advertising, lobbying.
C7. Be able to call into question their own practices and have a permanent ethical vision of organisational communication.
D. For students who pursued the “Louvain School of Journalism” option (LLN):
D1. Master the journalistic techniques and strategies of each of the media, such as journalism integrated within a multimedia organisation.
D2. Master all aspects of the creation, organisation and production of journalistic works.
D3. Demonstrate a command of the techniques for the production and writing of short-term and long-term journalistic accounts.
D4. Display a command of the organisational and management aspects of socio-economic information issues.
D5. Display a command of the critical culture of journalism in terms of its awareness of current affairs, history and sociology of journalism.
D6. Display a command of the theoretical and practical issues of the legal, ethical and deontological regulation of the media.
D7. Display a command of the analytical frameworks and knowledge required for an understanding of the socio-political issues of information.
D8. Demonstrate a high level of professional skill according to the choice of option.
- Demonstrate a command of the critical practice of European and international journalism.
- Demonstrate a command of the critical practice of reporting, documentary-making and narrative journalism in each of the media, exploiting the potential of the multimedia.
- Demonstrate a command of the issues of editorial management, including its operational aspects.
- Demonstrate a command of the critical practice of local and regional journalism.
E. For students who pursued the “Corporate and Institutional Communication” focus (Mons):
E1: Demonstrate knowledge and a solid understanding of internal and external communication practices and theories, analysis models for organisational communication networks and strategies and the ethical and deontological issues related to organisational communication. Develop, implement and evaluate a comprehensive communication strategy:
- Develop the content of the message.
- Define the target groups.
- Select and structure the channels.
- Plan.
- - Budget.
E2: Demonstrate a high level of professional expertise in the field of the chosen options.
- For the Web Communication option:
- Understand, analyse and critique the Internet’s place in Society.
- Understand the impact of the Internet on work.
- Develop, implement and assess a monitoring and management strategy for online reputation.
- For the Professional Immersion option:
- Maintain a critical perspective with regard to an organisational and communication-related reality in order to highlight the problems observed.
- Manage relationships with their partners and members of their organisations.
- Select, prioritise and implement recommendations.
- For the Languages and Cultures option:
- Be aware of the cultural and linguistic diversity of our society and understand the implications for communication.
- Demonstrate level B1 of the “Common European Framework of Reference for Languages” in English and a second language.
- For the “Marketing Communication” option:
- Understand the role of communication in a marketing approach.
- Combine creativity with strategic objectives.
- Develop and use assessment tools for marketing communication campaigns to conduct a market study.
F. For students who pursued the “Cultural Sector Communication” focus (Mons):
F1: Demonstrate knowledge and a sound understanding of the unique nature of the non-profit sector, and more specifically of the culture sector, authors and critical major trends in the analysis of contemporary cultural goals and productions, as well as of analytical models for cultural policies and their impact on territorial (particularly urban) development.
F2: Define a complete practical and effective event communication system.
F3: Communicate, direct and negotiate with the various representatives (politicians, employees, managers, technicians, graphic designers, etc.) of a communication provider in the cultural sector.
F4: Demonstrate a high level of professional expertise in the field of the chosen options.
- For the Web Communication option:
- Understand, analyse and critique the Internet’s place in Society.
- Understand the impact of the Internet on work.
- Develop, implement and assess a monitoring and management strategy for online reputation.
- For the Professional Immersion option:
- Maintain a critical perspective with regard to an organisational and communication-related reality in order to highlight the problems observed.
- Manage relationships with their partners and members of their organisations.
- Select, prioritise and implement recommendations.
- For the languages and cultures option:
- Be aware of the cultural and linguistic diversity of our society and understand the implications for communication.
- Demonstrate level B1 of the “Common European Framework of Reference for Languages” in English and a second language.
- For the “Marketing Communication” option:
- Understand the role of communication in a marketing approach.
- Combine creativity with strategic objectives.
- Develop and use assessment tools for marketing communication campaigns to conduct a market study.
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