Teacher(s)

Charry Karine; Claeys Pauline (compensates Charry Karine);

Language

French

Main themes

Introduction to Consumer Behavior
Perception, Learning and Memory
Motivation and values - Involvement
The Self, the personnality and Life Styles
Attitude and attitude change
The duality Affect-Cognition and the role of Emotions
Individual Decision making
Group Decision making
Culture and Consumer Behavior
Ethical issues in Consumer Behavior

Learning outcomes

At the end of this learning unit, the student is able to :
1	On completion of this course, the student will be able to: Define key concepts in Consumer Behavior Restituate the fundamental models in Consumer Behavior Identify influencial variables in consumer behavior

Content

Objectif du cours :

Bibliography

Slides de cours mises à disposition sur le student corner
Articles scientifiques récénts référencés dans le cours et mis à disposition sur le student corner

 

Faculty or entity

CLSM