5.00 credits
30.0 h + 10.0 h
Q1
Teacher(s)
Vas Alain;
Language
French
Main themes
- Definitions and origins of strategy
- Mission, vision, values at the heart of the strategy
- The overall strategic diagnosis
- External strategic analysis
- Analysis of resources and skills
- Analysis of sources of competitive advantage
- Competitive strategies (business)
- Group policies (corporate)
- Group development methods
Bibliography
- AAKER D.A. (2004), Strategic Market Management, 7th ed., Wiley.
- HOOLEY G., SAUNDERS J., PIERCY N. (2004), Marketing Strategy and Competitive Positioning, 3rd ed., Prentice-Hall.
- PORTER M. (2004), Competitive Strategy, 2nd ed., Free Press.
Faculty or entity
CLSM
Programmes / formations proposant cette unité d'enseignement (UE)
Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [60] in Management
