5.00 credits
30.0 h
Q1
Teacher(s)
Gailly Benoît;
Language
English
Prerequisites
This class is accessbiel only to CEMS students
Main themes
The design and implementation of strategic innovation management processes within multinational firms.
Learning outcomes
At the end of this learning unit, the student is able to : | |
1 | Having regard to the LO of the programme X, this activity contributes to the development and acquisition of the following LO: 1. Corporate citizenship
|
Content
The objective of this class is to introduce some key conceptual frameworks, analytical tools and issues related to innovation-based global strategy design and execution, in particular regarding corporate strategies, competitive advantage and value creation as well as stakeholder analysis and ethics. We also address some key strategic issues related to global business strategy and capabilities. Finally, we also introduce students to the challenges of consensus-based decision-making in uncertain and ambiguous environments 1. Designing the right global strategy
The case for innovation-based global strategiesInnovation as a business Innovation as a strategic choice 2. Executing the right global strategy – better than others
Innovation-based global strategiesDrivers of global innovation strategies |
Teaching methods
In-class activities - Lectures - Interactive seminar - Micro-teaching (partly presented by students) At home activities - Students presentation
Evaluation methods
Continuous evaluation (50%)
- Date: Week 2-6
- Type of evaluation: Group readings and presentations
- Comments:
- Oral: 3 students/hour
- Written: -
- Unavailability or comments: schedule managed by teacher
- Oral: -
- Written: -
- Unavailability or comments:
Other information
Skills : presentation skills - team work - problem solving - decision making - critical thinking
Online resources
www.NavigatingInnovation.org
www.Zinnovants.eu
Bibliography
Reference book : Navigating Innovation (Palgrave, 2018)
Recommended reading :
Tidd J., Bessant D. (2018) Managing Innovation: Integrating Technological, Market and Organizational Change, 6th Edition, Wiley
•Berkun, S (2007) The myths of innovation, O’Reilly
•Schilling M.A. (2006) Strategic Management of Technological Innovation (2d ed.) McGraw-Hill
•Mazzucato, M. (2013) The Entrepreneurial State, Anthem Press
•Robertson, D. (2014) Brick by brick: How Lego rewrote the rules of innovation, RH
Teaching materials
- Class presentations available on Moodle
Faculty or entity
CLSM