Due to the COVID-19 crisis, the information below is subject to change,
in particular that concerning the teaching mode (presential, distance or in a comodal or hybrid format).
5 credits
30.0 h + 10.0 h
Q1
Teacher(s)
Masset Julie (compensates Poncin Ingrid); Poncin Ingrid;
Language
French
Prerequisites
The prerequisite(s) for this Teaching Unit (Unité d’enseignement – UE) for the programmes/courses that offer this Teaching Unit are specified at the end of this sheet.
Bibliography
MALHOTRA, N. Études marketing, 6e édition, Pearson
JOLIBERT A., DELACROIX E., MONNOT E., et JOURDAN P. (2020), Marketing Research : Méthodes de recherche et d’études en marketing (ouvrage collectif), 2ème édition, Dunod
JOLIBERT A., DELACROIX E., MONNOT E., et JOURDAN P. (2020), Marketing Research : Méthodes de recherche et d’études en marketing (ouvrage collectif), 2ème édition, Dunod
Faculty or entity
CLSM
