Note from June 29, 2020
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
5 credits
30.0 h
Q1
Teacher(s)
Depasse Jean-Michel;
Language
French
Bibliography
Boncella, R. J. (2003). COMPETITIVE INTELLIGENCE AND THE WEB. Communications of AIS, 2003(12), 327-340.
Choo, C. W. (2001). Environmental scanning as information seeking and organizational learning.
Cronin, B., & McKim, G. (1996). Markets, Competition, and Intelligence on the World Wide Web. Competitive Intelligence Review, 7(1), 45.
Cullen, J. (2003). A Rounded Picture: Using Media Framing as a Tool for Competitive Intelligence and Business Research, 88-94.
Herring, J. P. (1999). Key Intelligence Topics: A Process to Identify and Define Intelligence Needs. Competitive Intelligence Review, 10(2), 4.
Drèze, X., & Zufryden, F. (2004). Measurement of online visibility and its impact on Internet traffic. Journal of Interactive Marketing, 18(1), 20.
W.Moe, W., & S.Fader, P. (2004). Capturing evolving visit behavior in clickstream data. Journal of Interactive Marketing, 18(1), 5.
Faculty or entity
COMU
