Oral business communication strategies in French

lrom2660  2019-2020  Louvain-la-Neuve

Oral business communication strategies in French
Note from June 29, 2020
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
6 credits
22.5 h + 22.5 h
François Thomas;
Prerequisite : B2 level of listening and reading in french (Common European Framework of Reference)
Main themes
The course studies different oral communication situations specific to a company: press conferences, video conferences, trade shows, recruitment interviews, evaluation meetings, working meetings, etc.
Each of these examples is considered using three approaches:
- Situational analysis (constraints and means available)
- Discourse analysis (discursive strategies and various discourse methods)
- Semiolinguistic analysis. The communication techniques specific to a particular work situation (for oneself and work colleagues) are demonstrated and put into practice.

At the end of this learning unit, the student is able to :

1 At the end of this course, students should be able to:
- Analyze and thoroughly understand oral communication techniques in French in a business environment.
- Understand the effect of oral communication techniques in a company (including in a multilingual business environment).
- Understand and practice oral communication skills in the workplace (both for oneself and for francophone and non-francophone colleagues).

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
Case studies and theoretical presentations will be made. Real life oral communication in companies will be analyzed using actual work documents (company films, excerpts from television programs on economic news, observations on the ground and meeting with professionals, etc.)
Professionals in oral business communication may be invited to give first-hand accounts depending on the issue being discussed.
Exercises will focus on practical application and improve oral skills specific to professional contexts and give students the tools to develop these skills.
Teaching methods
Alternate lectures and supervised exercises.
Evaluation methods
Continuous assessment during the semester (written exercices, participation to the training, collective project).
The final exam will be twofold: (1) a written exam covering the theoretical contents exposed during the course ; (2) a final oral presentation in groups related to the final project.
Other information
Support (available on Moodle) :
  • slides;
  • articles ou book chapters;
Communication :
  • AIMONETTI, Jean-Marc. (2006). Comment ne pas endormir son auditoire en 30 secondes. Bruxelles, De Boeck.
  • CHARLES, René, WILLIAME, Christine, GROSSEMY, Anne-Sophie. (2015). La communication orale. Paris, Nathan.
  • DEMONT-LUGOL Liliane, KEMPF Alain, RAPIDEL Martine, SCIBETTA Charles (2006), Communication des entreprises. Stratégies et pratiques (2 e édition), Paris, Armand Colin (coll. Cursus économie).
  • MEUNIER, Jean-Pierre, Peraya, Daniel (2010). Introduction aux théories de la comunication. 3e édition. Bruxelles, De Boeck.
  • WESTPHALEN Marie-Hélène, LIBAERT Thierry. (2009). Communicator. Toute la communication d'entreprise, 5e édition, Paris, Dunod.

Discourse Analysis :
  • CHARTRAND, S.-G., ÉMERY-BRUNEAU, J. et SÉNÉCHAL, K. (2015). Caractéristiques de 50 genres pour développer les compétences langagières en français. Québec : Didactica.
  • CHARAUDEAU Patrick, MAINGUENEAU Dominique, s.dir. (2002), Dictionnaire d'analyse du discours, Paris, Editions du Seuil.
  • MAINGUENEAU Dominique (2009), Les termes clés de l'analyse du discours, nouvelle édition revue et augmentée, Paris, Editions du Seuil (coll. Points)
Faculty or entity

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Master [120] in French and Romance Languages and Literatures : French as a Foreign Language

Master [120] in Multilingual Communication

Master [120] in Modern Languages and Literatures : General