Note from June 29, 2020
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
5 credits
22.5 h
Q2
Teacher(s)
Catellani Andrea; Ruwet Coline (compensates Catellani Andrea);
Language
French
Content
Ethics, morality, deontology, etc.: definitions and basic concepts.
Ethical schools: presentation of some contributions (deontological approach, consequentialist approach, ethics of virtues, ethics of care, etc.).
Make an ethical decision (the "dilemma"): methodology of choice.
Relational processes in choice.
Corporate social responsibility and communication.
Specific cases of ethical problems: public relations; digital communication; advertising and the advertising ethics jury.
Ethical schools: presentation of some contributions (deontological approach, consequentialist approach, ethics of virtues, ethics of care, etc.).
Make an ethical decision (the "dilemma"): methodology of choice.
Relational processes in choice.
Corporate social responsibility and communication.
Specific cases of ethical problems: public relations; digital communication; advertising and the advertising ethics jury.
Teaching methods
Magistral sessions
Applications to real cases
Individual readings and studies
Group work.
Applications to real cases
Individual readings and studies
Group work.
Evaluation methods
The note (out of 20) consists of three parts :
- 2 points: attendance at classes
- 6 points: written report on group work
- 12 points: an individual written exam in session
For the second session: a written exam covering the whole subject. The grade of the group work is retained if it is equal to or higher than half; otherwise, the student will have to carry out a case study during the examination of the second session, with extra time available. The attendance mark is retained if it is 2 points; otherwise (mark of 0), the student will have to carry out a case study during the exam of the second session, with extra time available.
Bibliography
- Supports facultatifs:
A. Catellani & C. Sauvajol-Rialland, 2015, Les relations publiques, Paris, Dunod, chapitre 6.
C. Renouard, 2015, Éthique et entreprise, Ivry-sur-Seine, Éditions de l'atelier.
S. Mercier, 2014, L'éthique dans les entreprises, Paris, La Découverte.
C. Ansperger, P. van Parjis, 2003, Éthique économique et sociale, Paris, La Découverte.
C. E. johnson, 2012, Organizational Ethics, Londres, Sage.
R. Tench, L. Yeomans (eds.), 2017, Exploring Public Relations, chapitre 12.
Teaching materials
- Catellani A., Cobut, E., Donjean, C., Vers d’avantage d’éthique en communication, Liège, Edipro, 2017
- Portefeuille de lecture pour chaque séance, mis à disposition sur Moodle UCL
- Supports de cours mis à disposition sur Moodle UCL
Faculty or entity
COMU
