Communication, political marketing and lobbying

lspri2200  2019-2020  Louvain-la-Neuve

Communication, political marketing and lobbying
Note from June 29, 2020
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
5 credits
30.0 h
Koutroubas Theodoros; Roginsky Sandrine;
Main themes
The course covers the following aspects: 1/ A brief theoretical re-examination: elements of marketing, communications theory, definitions of 'lobbying', the concept of "influence" and related concepts. 2/ Study, in contexts and at different levels (local, regional, national, European) from the communication and influence strategies of a number of interest groups or action groups: - Social organizations (lobbies, special interest groups, social movements, economical operators); - Political organizations (political parties), and individual political representatives; - institutions (public administrations, public and para-public organizations, parliamentary and governmental institutions) 3/ Thinking about the "good practices" and the ethical rules, constricting or not, in terms of influence, lobbying and communication.

At the end of this learning unit, the student is able to :

1 At the end of this course, the student will be able to analyse, in concrete situations, the strategies of communica-tion and of influence of social (lobbies, special interest groups, movements social, economical operators), politi-cal (political parties as well as political representatives) and institutional (public administrations, public and para-public organizations, parliamentary and governmental institutions) organizations. He will also be equipped, from this decoding, to intervene in terms of consultancy.

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
The course looks both at (1) lobbying & influence strategies and (2) the place of communication in political action. 
It provides an analysis framework, which can be implemented to concrete cases.
Teaching methods
The course brings together 2 teachers whose courses are independent from each other: half of the course focuses on lobbying, the second half on political communication. 
The students are expected to actively participate and contribute to group discussions, their participation must be based on various readings. 
Other information
Open-book written exam, during which each student will use concrete cases to answer a range of questions. Syllabus, printed materials (readings), primary research material (case studies) Individual teacher or a teaching staff (configuration still to be worked out), as well as specific guest(s) depending on the studied cases
Faculty or entity

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Master [120] in Public Administration

Master [120] in Multilingual Communication

Master [120] in Communication

Master [120] in Political Sciences: General