Innovation and Corporate Strategy (CEMS)

Note from June 29, 2020
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.

5 credits

30.0 h

Teacher(s)

Gailly Benoît;

Language

English

Prerequisites

This class is accessbiel only to CEMS students

Main themes

The design and implementation of strategic innovation management processes within multinational firms.

Aims

At the end of this learning unit, the student is able to :

Having regard to the LO of the programme X, this activity contributes to the development and acquisition of the following LO:

1. Corporate citizenship 1.1. 'Demonstrate independent reasoning, look critically ' 1.2.Decide and act by incorporating ethical and humanistic values ,' 1.3. Decide and act responsibly ' 2. Knowledge and reasoning 2.1. Master the core knowledge of each area of management. 2.2. Master highly specific knowledge ' 2.3. Articulate the acquired knowledge from different areas 2.4. Activate and apply the acquired knowledge ' 3. A scientific and systematif approach 3.1. Conduct a clear, structured, analytical reasoning ' 3.2. Collect, select and analyze relevant information ' 3.3.Consider problems using a systemic and holistic approach ' 3.4. Perceptively synthesize 'demonstrating a certain conceptual distance ' 4. Innovation and entrepreneurship 4.1. Identify new opportunities, propose creative and useful ideas ' 4.2. Initiate, develop and implement ideas around a new product, service, process ' 4.3. ' collaborate and actively drive forward collective ac- tions for change' 5. Work effectively in an international and multicultural environment 5.1.Understand the inner workings of an organization ' 5.2.Position ... the functioning of an organization, in its ...socio-economic dimensions' 6. Teamwork and leadership 6.1. Work in a team... 7. Project management 7.2. Organize, manage and control the process, ' 8. Communication and interpersonal skills 8.1. Express a clear and structured message' 9. Personal and professional development 9.1. Independent self-starter '

At the end of this course, the student will be able to:

- By the end of the class, students should master the main concepts underlying the development of innovation management as a core competitive advantage of a firm- By the end of the class, students should master the key aspects of the case for strategic innovation for firms- By the end of the class, students should master the main concepts related to innovative strategies- By the end of the class, students should master the main concepts related to innovative and nimble organizations- By the end of the class, students should master the main concepts related to the internal and external sources of innovation for a firm

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.

Content

The objective of this class is to introduce the main concepts, models and issues of innovation-based strategy design and execution, in particular regarding global corporate strategies, competitive advantage and value creation.
We also address some key strategic issues related to global business strategy and capabilities.
Finally, we also introduce students to the challenges of consensus-based decision-making in uncertain and ambiguous environments

1. Designing the right strategy

The case for innovation-based strategies

Innovation as a business

Innovation as a strategic issue

2. Executing the right strategy – better than others

Innovation-based strategies

Drivers of innovation strategies

Teaching methods

Methods In-class activities - Lectures - Interactive seminar - Micro-teaching (partly presented by students) At home activities - Students presentation

Evaluation methods

Continuous evaluation (50%)

Date: Week 2-5
Type of evaluation: Group readings and presentations
Comments:

Evaluation week (in November - 50%)

Oral: 3 students/hour
Written: -
Unavailability or comments: schedule managed by teacher

Examination session

Oral: -
Written: -
Unavailability or comments:

Students who fail the November exam can have a second chance in September (oral exam or written work if student is abroad)

Other information

Skills : presentation skills - team work - problem solving - decision making - critical thinking

Online resources

Navigating Innovation App on iOS and Android

www.NavigatingInnovation.org

www.Zinnovants.eu

Class presentations available on Moodle

Bibliography

Reference book : Navigating Innovation (Palgrave, 2018)