Note from June 29, 2020
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
5 credits
30.0 h
Q2
Teacher(s)
Cook Clare (compensates Grevisse Benoît); Delhaye Thierry; Grevisse Benoît; Philippot Jean-Paul;
Language
French
Main themes
Talk criticizes contemporary stakes of the management of drafting. Analyze casus on the basis of experiments specific to draftings registered in various segments of the media market. Accompaniment of work of étudaints on the basis of these casus.
Aims
At the end of this learning unit, the student is able to : | |
1. | have acquired a knowledge of the mechanisms and stakes of the management of drafting ; |
2. | have acquired a capacity of analysis of those ; |
3. | have acquired a knowledge of the resources available to tackle these questions. |
The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
Content
This course proposes, in the form of talks, the systematic course of the various facets of the management of drafting: editorial strategy ; organization of the policy of selection of information ; edition and presentation ; management and animation of the journalistic personnel. This course is built on a logic of casus implying the participation of professionals.
Faculty or entity
COMU