5 credits
30.0 h
Q2
Teacher(s)
De Rongé Yves; Swaen Valérie;
Language
English
Prerequisites
None
Main themes
This course provides an overview of trends and best practices in corporate communications relating to sustainability, with a particular focus on global sustainability reporting frameworks and responsible marketing communications. This implies understanding the marketplace, consumers, the nature of and purpose of products and services, as well as, reporting and communication strategies.
Aims
At the end of this learning unit, the student is able to : | |
| 1 | During their programme, students of the LSM Master¿s in management and Master¿s in Business engineering will have developed the following capabilities¿ CORPORATE CITIZENSHIP
KNOWLEDGE AND REASONING
INNOVATION AND ENTREPRENEURSHIP
|
The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
Content
This course is designed for those who hold/will hold positions in organizations with responsibilities for communicating the sustainability goals, challenges and achievements, as well as accurately and honestly communicating the environmental and social aspects of an organization’s products and services.
This course provides an overview of trends and best practices in corporate communications related to sustainability, with a particular focus on global sustainability reporting frameworks and responsible marketing communications.
Attitudes and behaviors around sustainable consumption will be explored, as well as, when, if, and how sustainability aspects should be communicated to consumers. Aspects of the marketing mix, such as product features, pricing, distribution, and promotions that influence consumer demand for sustainable products and services will be analyzed
This course provides an overview of trends and best practices in corporate communications related to sustainability, with a particular focus on global sustainability reporting frameworks and responsible marketing communications.
Attitudes and behaviors around sustainable consumption will be explored, as well as, when, if, and how sustainability aspects should be communicated to consumers. Aspects of the marketing mix, such as product features, pricing, distribution, and promotions that influence consumer demand for sustainable products and services will be analyzed
Teaching methods
- Interactive class discussions of concepts and company cases;
- Conferences by practitioners;
- Teamwork.
Evaluation methods
Continuous assessment (65%)
- Readings of scientific papers in the field and active debate during class (20%)
- Preparation of conferences by practitioners (10%)
- Teamwork by group of 4 or 5 students: Written paper OR video on a company case (35%)
Individual final exam (35%)
Second session
- If you failed in the continuous assessment, you have to give a written report (15 pages) (65%) (if you passed the continuous evaluation, we keep your mark)
- If you failed at the written exam in June, you have to pass a written or oral exam (depending on the number of students concerned) in September (if you passed the exam in June successfully, we keep your mark) (35%)
- Readings of scientific papers in the field and active debate during class (20%)
- Preparation of conferences by practitioners (10%)
- Teamwork by group of 4 or 5 students: Written paper OR video on a company case (35%)
Individual final exam (35%)
Second session
- If you failed in the continuous assessment, you have to give a written report (15 pages) (65%) (if you passed the continuous evaluation, we keep your mark)
- If you failed at the written exam in June, you have to pass a written or oral exam (depending on the number of students concerned) in September (if you passed the exam in June successfully, we keep your mark) (35%)
Other information
At the end of the course, you should be able to:
- Understand the differences between a stand-alone report, a combined report and an integrated report,
- Assess the quality of a stand-alone/combined/integrated report,
- Reconcile multiple stakeholders’ interests (and understand the importance of doing so), into a clear, persuasive, smart action and communication plan,
- Recognize the risks associated to greenwashing, as well as the opportunities related to a strong communication strategy,
- Adopt a critical perspective on managerial communication and reporting practices related to social issues.
Online resources
Moodle of the course
MOOC on "Communicating Corporate Social Responsibility": https://www.edx.org/course/communicating-corporate-social-louvainx-louv12x-1
MOOC on "Communicating Corporate Social Responsibility": https://www.edx.org/course/communicating-corporate-social-louvainx-louv12x-1
Bibliography
See in Moodle
Faculty or entity
CLSM
