The issues covered will range from ethical critics of consumerism (e.g. the recent scandal of Amazon destroying massive amount of as-new returned items) to the diverse strategies set up to foster sustainable consumption:
- buying fair-trade
- buying green
- zero waste
- sharing
- recycling, re-using
- simplicity, sufficiency & de-growth
- local food networks
- slow movement
- consumer activism
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At the end of this learning unit, the student is able to : | |
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Upon completing this course, students will be able to: - Evaluate the impact of corporate and consumer decisions on, society, and the natural environment,Identify and evaluate the different forms of consumption behaviors and their impact on sustainability, - Identify and activate the social and psychological motivators behind pro-sustainable behaviors, - Explore the use of social marketing to plan and implement behavioural changes in consumers towards a more sustainable lifestyle, - Propose solutions to marketing challenges with ethical and sustainability implications relevant for marketing management.
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The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
- Portfolio theory
- CAPM and consumption CAPM
- Bloomberg Market Concepts ®
- Financial ratios, credit risk, interest rate risk, etc.
- Excel application of a banks' balance sheets
- Written test in January (Multiple choice)