d'enseignement
The issues covered will range from ethical critics of consumerism (e.g. the recent scandal of Amazon destroying massive amount of as-new returned items) to the diverse strategies set up to foster sustainable consumption:
- buying fair-trade
- buying green
- zero waste
- sharing
- recycling, re-using
- simplicity, sufficiency & de-growth
- local food networks
- slow movement
- consumer activism
- '
d'apprentissage
A la fin de cette unité d’enseignement, l’étudiant est capable de : | |
1 |
Upon completing this course, students will be able to: - Evaluate the impact of corporate and consumer decisions on, society, and the natural environment,Identify and evaluate the different forms of consumption behaviors and their impact on sustainability, - Identify and activate the social and psychological motivators behind pro-sustainable behaviors, - Explore the use of social marketing to plan and implement behavioural changes in consumers towards a more sustainable lifestyle, - Propose solutions to marketing challenges with ethical and sustainability implications relevant for marketing management.
|
La contribution de cette UE au développement et à la maîtrise des compétences et acquis du (des) programme(s) est accessible à la fin de cette fiche, dans la partie « Programmes/formations proposant cette unité d’enseignement (UE) ».
- Portfolio theory
- CAPM and consumption CAPM
- Bloomberg Market Concepts ®
- Financial ratios, credit risk, interest rate risk, etc.
- Excel application of a banks' balance sheets
des acquis des étudiants
- Examen écrit en janvier (QCM)
en charge