Strategic Management of Start ups (in English)

Teacher(s)

Kamp Bartholomeus; Toney Bryan;

Language

English

Prerequisites

Good level of English and acquaintance with basics of business science and micro-economics.

Main themes

Part Bryan Toney:

• Strategic planning for start-ups
• Business opportunity identification and analysis
• Marketing strategies for start-ups
• Human resource strategies for start-ups

Part Bart Kamp:

• Starting up a wholly new business
• Growing a new business
• Internationalization of new / young businesses
• Decline and exit dynamics with regard to new / young businesses
• Family business planning and transiting from one generation to the next

Aims

At the end of this learning unit, the student is able to :
1	The aim of the course is to comprehend and learn to analyze the management process related to business start-up, business growth, business internationalization and on success and failure factors in that regard. The course places a particular focus on start-ups and born globals.

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.

Content

The course concentrates on the specificities of start-ups, young SMEs and born globals and the role of entrepreneurship and strategy for such businesses. It builds on entrepreneurship theories, theories of the firm, strategic management and international business.
It refers both to the start-up phase of SMEs, and to subsequent phases of the business life cycle: on how to manage and implement a sustained growth strategy (including the expansion to foreign/global markets) and on how to avoid decline or disappearance of a business.

Teaching methods

Evaluation methods

Online resources

Provided through Moodle

Bibliography

Faculty or entity

CLSM