Strategic Management of Start ups

Enseignants

Kamp Bartholomeus; Toney Bryan;

Langue
d'enseignement

Anglais

Préalables

Good level of English and acquaintance with basics of business science and micro-economics.

Thèmes abordés

Part Bryan Toney:

• Strategic planning for start-ups
• Business opportunity identification and analysis
• Marketing strategies for start-ups
• Human resource strategies for start-ups

Part Bart Kamp:

• Starting up a wholly new business
• Growing a new business
• Internationalization of new / young businesses
• Decline and exit dynamics with regard to new / young businesses
• Family business planning and transiting from one generation to the next

Acquis
d'apprentissage

A la fin de cette unité d’enseignement, l’étudiant est capable de :
1	The aim of the course is to comprehend and learn to analyze the management process related to business start-up, business growth, business internationalization and on success and failure factors in that regard. The course places a particular focus on start-ups and born globals.

La contribution de cette UE au développement et à la maîtrise des compétences et acquis du (des) programme(s) est accessible à la fin de cette fiche, dans la partie « Programmes/formations proposant cette unité d’enseignement (UE) ».

Contenu

The course concentrates on the specificities of start-ups, young SMEs and born globals and the role of entrepreneurship and strategy for such businesses. It builds on entrepreneurship theories, theories of the firm, strategic management and international business.
It refers both to the start-up phase of SMEs, and to subsequent phases of the business life cycle: on how to manage and implement a sustained growth strategy (including the expansion to foreign/global markets) and on how to avoid decline or disappearance of a business.

Méthodes d'enseignement

Modes d'évaluation
des acquis des étudiants

Ressources
en ligne

Provided through Moodle

Bibliographie

Faculté ou entité
en charge

CLSM