5 credits
30.0 h
Q1
Teacher(s)
Pleyers Gordy;
Language
French
Main themes
Design a study, final presentation
Themes :
Analyse discriminante, analyse factorielle, analyse typologique, analyse multidimensionnelle des similarités, analyse conjointe
Content
Summary, content and methods " Summary and content " see " scope " above and " methods " see " methods " below Content See "scope" above Methods In-class activities - Lectures - Micro-teaching (partly presented by students) - Exercices/PT - Project based learning - other: survey At home activities - Readings to prepare the lecture - Exercices to prepare the lecture - Paper work - Students presentation
Other information
Prerequisites Basic Marketing, Market Research n°1 (LSMS2000) Evaluation : Case studies preparation (group and/or individual) Support : Textbook recommended and slides & cases provided through iCampus References : Provided during the class Pedagogic team : Professor's weekly open door Other : - Internationalisation - international content - international case study Corporate features - case study - other : survey Techniques and tools for teaching and learning - IT tools - modelling - quantitative methods - qualitative methods - mathematics - other : statistics
Faculty or entity
CLSM
