Marketing

At the end of this learning unit, the student is able to :

Having regard to the LO of the programme, this activity contributes to the development and acquisition of the following LO:

• 1.1. Look critically
• 1.2.Decide and act by incorporating ethical and humanistic values
• 1.3. Decide and act responsibly
• 3. A scientific and pragmatic approach
• 3.1. Conduct an analytical reasoning
• 3.3.Consider problems using a pragmatic approach
• 3.4. Perceptively synthesize diagnosis
• 3.5.Produce implementable solutions
• 5. Work in intedisciplinary environment
• 5.1.Understand the inner workings of an organization
• 6. Teamwork
• 6.1. Work in a team and integrate... 
• 7. Apply management topics to its business
• 7.3. Disseminate rigorous management approach
• 8. Listening and Communication
• 8.2. Express a clear and structured message

At the end of this course, the student will be able to:

• Mastering theoretical concepts and marketing analysis tools
• Developing the habit of reading the economic news and listening to lectures in light of conceptual learning (case studies from the mainstream press)
• Developing marketing thinking, using marketing reasoning and tools in a concrete market situation (case studies and business simulation)
• Developing the decision ability, using marketing reasoning and tools in a concrete market situation (business simulation)
• Being able to work in team and to consider interpersonal discrepancies (teamwork)

1. To understand basic marketing concepts, marketing reasoning and tools in marketing management.
2. To apply the marketing reasoning, concepts et methods in actual marketing cases (cases, exrcices, articles)
3. To develop decisional ability (and group management) in a marketing simulation game.