Books and graphic design

At the end of this learning unit, the student is able to :

Possess a graphic culture that allows to apprehend more serenely the evolutions of the book in a global market of medias in which the medium is, and was, simultaneously an object of culture and art, of communication but also of consumption.  
Sensitize future publishers, booksellers and librarians to the economic, cultural, political and even philosophical issues of the relationship between text/image/support, not only in books but also in other medias (newspapers, magazines, advertisements, internet) with which it is placed in dialogue or in competition.

In other words:
- understand the fate of the book medium, in order to apprehend the increasingly protean publishing market (various speakers from the book trades will come and testify of their experience in the field).  
- also understand the main high points in the history of the book, as an object and form for an information, so as to be able to consider all of the possibilities, avatars and epigones.
- apprehend the evolutions of graphic design, its history, its topicality in its encounter with the book.