Introduction to Consumer Behavior
Perception, Learning and Memory
Motivation and values - Involvement
The Self, the personnality and Life Styles
Attitude and attitude change
The duality Affect-Cognition and the role of Emotions
Individual Decision making
Group Decision making
Culture and Consumer Behavior
Ethical issues in Consumer Behavior
On completion of this course, the student will be able to:
Define key concepts in Consumer Behavior
Restituate the fundamental models in Consumer Behavior
Identify influencial variables in consumer behavior
The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
