Managerial, legal and economic aspects of the creation of a company (in French)

Managerial part:

• Creativity and business opportunity seizing
• Launching strategy (Environmental analysis, market study, value creation, competitive advantage, strategic resources and capabilities)
• Key steps for venture creation and public aides

Law part:

• Firm creation : legal forms & legal consequences
• Access to profession
• IP Law
• Marketing Law
• Contracts Law (agency, franchising')
• Tax Law
• Labour Law

The objective of the course is to provide the students with the legal, economic and managerial pre-requisites for new venture creation. It allies theory and practice.

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.

Evaluation will be based on :

• Class participation
• Building of a project and business plan
• Interdisciplinary group works and oral presentations

The method will be based on traditional teaching and students' participation :

• Selected readings will be discussed in class
• Case studies
• Students' presentations
• Conferences on topical points are organized for the students

Managerial part:

• Creativity and business opportunity seizing
• Launching strategy (Environmental analysis, market study, value creation, competitive advantage, strategic resources and capabilities)
• Key steps for venture creation and public aides

Law part:

• Firm creation : legal forms & legal consequences
• Access to profession
• IP Law
• Marketing Law
• Contracts Law (agency, franchising')
• Tax Law
• Labour Law

Books:

• Janssen F. (2009), Entreprendre : une initiation à l'entrepreneuriat, De Boeck, Chap. 4-7.
• Papin Robert, Stratégie pour la création d'entreprise, 14^ème édition, Dunod.
• De Brabandere L. (2007), La valeur des idées : de la créativité à la stratégie d'entreprise, Dunod.

Slides provided on icampus