Talk criticizes contemporary stakes of the management of drafting. Analyze casus on the basis of experiments specific to draftings registered in various segments of the media market. Accompaniment of work of étudaints on the basis of these casus.
The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
This course proposes, in the form of talks, the systematic course of the various facets of the management of drafting: ' editorial strategy; ' organization of the policy of selection of information; ' edition and presentation; ' management and animation of the journalistic personnel. This course is built on a logic of casus implying the participation of professionals.