Business Game [ MGEHD2140 ]

Strategy (course)
Marketing de base et opérationnel (cours)

In this course, students (gathered by groupes) manage a
virtual company on a competitive market (Markstrat
environment). After an introduction session on the
Markstrat environment, students, as the sessions go, face
theoretical concepts linked to strategy to the management
of their virtual company

- To analyze the potential strategic options for a
companyorganization
- To build the most appropriate strategy, by referring to
theoretical concepts, when asked for managing a virtual
company
- To integrate the core dimensions of the business
functions to manage the virtual company, with a transversal
view of the departments' needs
- To identify and concentrate on essential information that
enables to enrich thoughts and reach goals, when a
substantial amount of information is provided.
- To combine team members' opinions, under time
pressure.
- To anticipate the set of activities that need to be
accomplished, in an urgency setting.
- To clearly synthetize one's thought, support it with
relevant argument, and efficiently communicate, orally and
in written reports.
- To critically evaluate the relevance of decisions, a
posteriori.