Consumer's behaviour [ LLSMS2001 ]
5.0 crédits ECTS
30.0 h
1q
| Teacher(s) |
Swaen Valérie ;
Pleyers Gordy ;
|
| Language |
French
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
This seminar has three principal objectives: (1) providing students with useful theoretical basis to understand consumer buying behaviour; (2) detailing the different factors that could have an influence on consumer behaviour; (3) developing students' ability to apply concepts and theories in real marketing situations.
Themes :
(1) Analysis of the big principles of consumer behavior and of the different stages in the consumer decision and consumption process (pre-purchase, purchase, post-purchase processes), (2) Analysis of the different types of decision processes, (3) Analysis of the determinants of and influences on consumer behavior : individual factors, environmental influences and psychological processes.
|
| Aims |
At the end of the class, students should be able to analyse complex consumer behaviour by taking into account the different types of factors that influence it: individual factors, environmental influences, and psychological processes. This students' ability to analyse consumer behaviour will help students develop marketing strategies and programmes adapted to the targeted public.
|
| Content |
Summary
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
- Lectures
- Exercices/PT
At home activities
- Readings to prepare the lecture
- Exercices to prepare the lecture
- Paper work
|
| Other information |
Prerequisites Basic Marketing
Evaluation : Case studies preparation (group and/or individual)
Support : Textbook recommended and slides and cases provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Internationalisation
- international content
- international case study
Corporate features
- case study
Techniques and tools for teaching and learning
- qualitative methods
Techniques
- méthodes qualitatives
|
Cycle et année
d'étude |
> Master of arts in Business engineering
> Master [120] in Management
|
Faculty or entity
in charge |
> CLSM
|
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