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Marketing [ LINGE1321 ]


5.0 crédits ECTS  30.0 h + 15.0 h   2q 

Teacher(s) de Moerloose Chantal ;
Language French
Place
of the course
Louvain-la-Neuve
Main themes The course has three main components: Part 1: Introduction The development of marketing, client motivation, the buying process, marketing information systems Part 2 : strategic marketing market segment analysis, market appeal analysis, competition analysis, balancing a portfolio of products, choosing a strategy, new product development Part 3 : Operational marketing: The product, distribution, price, communication
Aims This course has a number of objectives a) to help students understand the basic concepts involved in marketing, marketing thinking and the analytical tools used in marketing management. b) To apply the marketing way of thinking and its associated concepts and methods to concrete management situations. c) to develop students' decision-making capabilities (and organisation of group work) through a computer simulation (Markstrat).
Cycle et année
d'étude
> Bachelor in Business Engineering
> Master [120] in History
Faculty or entity
in charge
> ESPO


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