Methods of diagnosis and assessment of organization communication
[COMU2350]
[30h + 15h] 5 credits
Teacher(s):
Language: French
Level: Second
Aims
- to include/understand logics of audit and to develop adequate measuring instruments of the state of the internal and external communication of the organizations;
- to analyze the existing barometers of image and to undertake studies of images
- to carry out plans of evaluation of the actions and communication campaigns carried out by the organizations
- to evaluate the optimal conditions of use of the measuring instruments
Main themes
1) of the audits of communication, especially turned towards the functions and flow of communication, modes of communication and organisational images;
2) of opinion polls and of market research;
3) of analysis of the components of the organisationelle identity and the organisational culture;
4) of methods of measurement of audience and of approach of the public ones.
Moreover, it allows comparative examination of the various methods evaluation of the actors and policies in communication.
A detailed attention is paid to the ethical questions (respect of the people, certificability of the data collected, etc )
Content and teaching methods
Other information (prerequisite, evaluation (assessment methods), course materials recommended readings, ...)
Regular test on the matter. Examination
Wallet of texts