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Persuasive Narratives About Osteoporosis: Effects of Protagonist Competence, Narrator Point of View, and Subjective Risk

Meng Chen, Auteur ; Laramie D. Taylor, Auteur ; Robert A. Bell, Auteur |

Dans Health Education & Behavior (Vol. 51, n°3, Juin 2024)

"Narratives have been widely acknowledged as a powerful persuasion tool in health promotion and education. Recently, great efforts have been devoted to identifying message components and causal pathways that maximize a narrative’s persuasion pow[...]

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