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Exploring Intended and Unintended Reactions to Healthy Weight and Lifestyle Advertisements: An Online Experiment

Michelle Jongenelis, Auteur ; Helen Dixon, Auteur ; Maree Scully, Auteur ; Belinda Morley, Auteur |

Dans Health Education & Behavior (Vol.50, n°1, February 2023)

"Background To address concerns that healthy weight and lifestyle campaigns (HWLCs) could have unintended psychological or behavioral consequences, this study tested reactions to TV advertisements from two HWLCs: LiveLighter® (employs graphic h[...]

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