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Developing effective campaign messages to prevent neural tube defects: a qualitative assessment of women's reactions to advertising concepts

MASSI LINDSEY L. L. ; SILK K. J. ; VON FRIEDERICHS-FITZWATER M. M. ; HAMNER H. C. ; PRUE C. E. ; BOSTER F. J. ; COLLEGE OF COMMUNICATION ARTS & SCIENCES ; DEPARTMENT OF COMMUNICATION ; DAVIS SCHOOL OF MEDECINE ; CENTER FOR DISEASE CONTROL AND PREVENTION ; NATIONAL CENTER ON BIRTH DEFECTS AND DEVELOPMENTAL DISABILITIES |

Dans Journal of Health Communication (Vol. 14 n° 2)

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