![Comprehension of information in three direct-to-consumer television prescription drug advertisements among adults with limited literacy](./getimage.php?url_image=http%3A%2F%2Fimages-eu.amazon.com%2Fimages%2FP%2F%21%21isbn%21%21.08.MZZZZZZZ.jpg¬icecode=&entity_id=286793&vigurl=https%3A%2F%2Fsites.uclouvain.be%2Freso%2Fopac_css%2Fcms_vign.php%3Ftype%3Darticle%26id%3D16%26mode%3Dvign)
Titre : | Comprehension of information in three direct-to-consumer television prescription drug advertisements among adults with limited literacy (2005) |
Auteurs : | KAPHINGST K.A. ; RUDD R.E. ; DEJONG W. ; DALTROY L.H. ; DANA-FARBER CANCER INSTITUTE ; BOSTON UNIVERSITY SCHOOL OF PUBLIC HEALTH |
Type de document : | Article : texte imprimé |
Dans : | Journal of Health Communication (Vol. 10 n° 7) |
Article en page(s) : | pp. 609-619 |
Note générale : | biblio. |
Langues: | Anglais |
Catégories : | |
Mots-clés: | COMMUNICATION ; PUBLICITE ; TELEVISION ; MEDIA ; CONSOMMATION ; MEDICAMENT ; ADULTE ; MILIEU DEFAVORISE |
Note de contenu : | SCIENTIFIQUE |
Exemplaires (1)
Cote | Code-barres | Support | Localisation | Disponibilité |
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RESO J.18 | 03002458 | Bulletin | RESOdoc | Disponible |